Typica: Experience-Led Restaurant Concept

This project was set by Fanatic, a design agency, who challenged us to create an experience-led restaurant concept from the ground up. I developed Typica, a brand inspired by the culture and ritual of coffee.

The brand identity was designed to capture this refined yet experimental atmosphere, with a logo inspired by the coffee press mechanism found in espresso machines.

Deliverables included a full visual identity, restaurant concept materials, and supporting brand assets, showcasing how Typica could exist as a distinctive, immersive dining experience.