Tenzing: Natural Energy Campaign

This project challenged me to create an integrated advertising campaign for Tenzing, a natural energy drink inspired by mountaineer Tenzing Norgay. The campaign combined OOH formats (48-sheet billboards, 6-sheets, and bus ads) .

The concept highlights Tenzing’s origin story while staying true to the brand’s natural, adventurous, and visually striking identity. Each execution incorporated product photography to ensure clear brand recognition, alongside bold outdoor visuals.

Deliverables included large-scale OOH mock-ups and A3 printed visuals, designed to demonstrate how the campaign could work across physical and digital platforms.