Eryri National Park: Rebrand the Land

Set by Bristol-based agency Mr B & Friends, this live brief focused on rebranding one of the UK’s national parks. I chose Eryri (Snowdonia), drawing inspiration from Welsh mythology and endangered species to create a brand identity that felt both mythical and rooted in nature.

The deliverables included a new logo and visual toolkit, applied across three key activations, alongside a social-first campaign designed to introduce the new brand to the nation.

The rebrand aimed to position Eryri as a place where visitors can “Discover the myth, embrace the wilderness” — highlighting its unique wildlife, landscapes, and cultural heritage in a modern, engaging way.