Batiste: Mystic Mist Dry Shampoo

For this project, I was tasked with reimagining packaging design for Batiste dry shampoo - this was set via the Bristol based design agency Halo. I developed “Mystic Mist”, a concept inspired by witchy aesthetics and horror themes, blending beauty with a touch of the supernatural.

The project involved creating a new limited edition can identity within the existing Batiste range, focusing on bold visuals, a dark yet enchanting colour palette, and a narrative-driven approach to connect with consumers. Deliverables included can design, billboard mock-ups, and social media assets, showcasing how the product could extend across digital and print platforms.